Mindshare Markets
What is a mindshare market?
A mindshare market is the board: a set of names competing for a share of who matters in crypto. Each position represents a named entity or idea, and its price is its mindshare.

The price
The price of a position represents its mindshare, shown in cents. A position priced at $0.34 shows as 34.0¢: it commands 34% of the board. That number moves with each trade, rising and falling with crowd demand.
Like a prediction market, but for who matters
Just like in a prediction market, the prices of positions come entirely from trading activity. Unlike prediction markets, a PopularityX board never resolves. Positions can be bought or sold indefinitely.
Prices always sum to $1.00
All positions on a board always sum to $1.00. For any name to rise, another has to fall.




